Flat is where it’s At

“So, I’m reading different blogs and e-mags about the “art trends” for 2015. Seems as though “flat graphics” is the trend du jour. Now ‘flat’ has been around for a few years now, it’s actually a hold over from the Art Deco period in the 1920’s and ’30’s, and made a powerful resurgence in the ’60’s and ’70’s. I’ve seen it now and then, over the years, done a few graphics that were more ‘flat’ than usual, when the job warranted it; but I always seem to not know when to stop – the essence of ‘flat’ is the simplicity. I like the color of flat graphics, color is what makes it, as far as rendering goes. The concept is the main thing that carries it.

L. Maxwell 2015

L. Maxwell 2015

Unfortunately, I like dimension of some sort or other. I like texture. I try not to do trends, if I can avoid them. Some people love flat graphics; talking to one artist friend of mine, he liked the idea. It would make his workload move a bit faster. Another, when looking at his contemporaries’ work, said he couldn’t stand – his words – ” the crap out there”. Recently, I’d read a review for a software upgrade and the reviewer was angry that the icons all became flat after he’d upgraded.

I don’t know, in the right context I think they work. However, there are some places that it just galls me that a great illustrative B&W spot drawing, or a full blown 4-color deal wasn’t used. There are magazines and news papers that were known for their wonderful illustrations – I’m not just talking ‘realistic’ representations, I’m talking about imaginative abstracted ideas too. Now I see ‘flats’ taking over these publications and it seems to lessen the impact, at least for me.

Maybe I’ve been in this business too long. I did this piece (above), thinking I should just go with it – the trend I mean. It went quickly, I have to admit. I felt it needed some texture, but that’s just me. It just feels like something I’ve done before.

“Deja Vu, all over again.”decologo:web72